Coffee quality is determined by five measurable factors: origin, processing, roasting, freshness, and storage. It is not defined by price, brand, or packaging. Quality is not a single attribute. It is a chain. Each stage either preserves or degrades what...
Specialty coffee is coffee that scores 80 points or higher on the Specialty Coffee Association's 100-point quality scale. It is not a marketing term. It is a measurable standard evaluated by certified professionals using a globally recognized protocol. The SCA...
Fresh roasted coffee tastes better because it retains more aromatic compounds and has undergone less oxidation. This results in stronger aroma, clearer flavors, and more balanced extraction compared to coffee that has been sitting for extended periods. Most Coffee Doesn’t...
